ESC Theater

Tuesday, September 22

Constructing Programmable Low-power Mixed-signal Processing Systems On-chip
Speaker: Ata Khan (VP Technical Staff, Cypress Semiconductor)
Date: Tuesday, September 22
Time: 11:30am — 12:20pm
Location: ESC Theater
Track: Programmable Logic
Key Takeaways: Attendees will see applications of programmable mixed-signal processing chains, get an understanding of system requirements for implementation, and see how to map applications to silicon.
Audience Level: Intermediate

Implementation of Autonomous Energy Harvesting Wireless Sensor Application
Speaker: Adrian Valenzuela (Product Marketing Engineer, Texas Instruments)
Date: Tuesday, September 22
Time: 12:30pm – 1:20pm
Location: ESC Theater
Track: Designing for Power Efficiency
Key Takeaways: Attendees will learn about energy harvesting, the technical challenges, and the technical analysis required to convert an existing wireless sensor application to an autonomous system using harvested energy.
Audience Level: Introductory

Technology demo and product giveaway: Freescale MCU-based tower
Speaker: Michael Norman (Systems Engineer, Freescale Semiconductor)
Date: Tuesday, September 22
Time: 1:30pm – 2:00pm
Location: ESC Theater
Track: Designing for Power Efficiency
Key Takeaways: Using the Tower System, a modular development platform from Freescale, you'll see how an Ethernet-enabled application can be developed quickly and easily. This demonstration will use Tower System modular hardware with on-board Ethernet and accelerometer, complimentary MQX software, dynamic web pages, and USB-powered devices to turn on/off flashing lights and alarms. A home security system at its finest. In addition, the demo will feature a few soon-to-be-available modules and show how easily they can be added to your Tower System designs. Finally, five lucky attendees will be chosen to each receive a free Tower System.
Audience Level: Introductory

Benefits and Value of Embedded IP Sensor Networks
Speaker: Geoff Mulligan (Chairman of IPSO Alliance; Chair of 6lowpan Working Group, Proto6)
Date: Tuesday, September 22
Time: 2:00pm – 2:50pm
Location: ESC Theater
Track: Special Events
Key Takeaways: Many ad-hoc protocols and alliances have sprung up in the embedded space, fragmenting the sensor network market. You need to understand why and how to use IP-based technologies for embedded network such as code size, cost, efficiency and availability. Learn about 6lowpan and ROLL. Understand why IP-based solutions provide more robust and efficient sensor network solutions.
Audience Level: Introductory

Medical Systems: Trends and Opportunities
Speakers: Mir Imran (chairman and CEO, InCube Laboratories), Steven Dean (Medical Marketing Director, Texas Instruments), Steve Ohr (Research Director, Gartner Dataquest), Newton de Faria (Business Development Manager, National Instruments), Charles Sodini (Professor of Electrical Engineering, Massachusetts Institute of Technology), Al Wegener (CTO and Founder, Samplify Systems)
Moderator: Patrick Mannion (Editorial Director, TechInsights' TechOnline)
Date: Tuesday, September 22
Time: 3:00pm – 3:50pm
Location: ESC Theater
Track: Special Events
Key Takeaways: This special panel will pull on doctors, entrepreneurs, researchers and electronic technologists to look at current trends in medical electronics, from a political, business and technological point of view, with an eye toward identifying the innovation opportunities that lie between the hype and reality of this fascinating field.
Audience Level: Introductory

Live Tear Down: BionX Bicycle Energy Management System
Speakers: Richard Nass (Director of Content/Media, TechInsights), John Day (Field Applications Engineer, Microchip Technology Inc.)
Date: Tuesday, September 22
Time: 4:00pm – 4:50pm
Location: ESC Theater
Track: Special Events
Key Takeaways: The BionX PL-350, is a very high-end bicycle-based energy management system that provides power-assist that's proportional to the rider's effort. With its brushless and maintenance-free 350-W motor weighing only 4.15 kg and it’s a 3.1-kg, 36-V LiMn battery, the PL-350 is an engineering marvel. To find out the secrets behind the design, don't miss this Live Tear Down, performed by EE Times' Rich Nass and Microchip's John Day.
Audience Level: Introductory

The Truth about Virtualization....
Speakers: Moderator Rich Nass (Director of Content/Media, TechInsights), Jerry Krasner (Founder and Principal Analyst, Embedded Market Forecasters), Robert Day (Vice President Marketing, LynuxWorks), Ron Parker (Director Intel Federal, Intel), Sean McGaughey (Senior Technical Manager, General Dynamics, Advanced Information Systems)
Date: Tuesday, September 22
Time: 5:00pm – 5:50pm
Location: ESC Theater
Track: Special Events
Key Takeaways: The panel will explore different virtualization techniques and discuss the suitability for use in embedded systems. Is hardware assist a necessity for efficient virtualization? Is real-time performance and memory footprint compromised by using virtualization? Will the embedded world see the same uptake as in the IT space?
Audience Level: Introductory

RTOS Mythbusters
Speaker: Michael Barr (CTO, Netrino)
Date: Tuesday, September 22
Time: 6:00pm – 6:50pm
Location: ESC Theater
Track: Special Events
Key Takeaways:Due to a lack of good information about structuring multithreaded applications, RTOS users often labor under common delusions. This fun and educational free lecture examines the top five RTOS myths in detail, clarifies best practices, and is guaranteed to make you a better RTOS user.
Audience Level: Introductory

Wednesday, September 23

Intelligent LED Light Systems Working With Existing Infrastructures
Speaker:NEC Electronics America
Date: Wednesday, September 23
Time: 11:45am — 12:00pm
Location: ESC Theater
Track: Special Events
Key Takeaways:LED lights are superior in energy efficiency and more environmentally friendly than traditional lights. The market has developed stand-alone LED lighting systems to turn on, off and dim lights. Beyond that, LED lighting systems need to be compatible with existing infrastructures and respond to new market dynamics such as smart grid and green initiatives. This presentation will discuss the importance of adding intelligence to LED lighting systems and how to interface to infrastructures requiring different control methods and communication protocols such as Triac dimmer, DALI, DMX512, ZigBee and Power line communication and so forth.
Audience Level: Introductory

Pico Projector Teardown
Speaker: Allan Yogasingam (Technology Analyst, TechInsights) Jon Peddie (President, Jon Peddie Research)
Date: Wednesday, September 23
Time: 12:00pm — 12:50pm
Location: ESC Theater
Track: Special Events
Key Takeaways:Are you curious how a device that measures just 2 by 4 in. can produce a clear 60-in. image, as is the case with the Pico Pocket Projector from Optoma? If so, make sure to attend this Live Tear Down. The Pico Pocket Projector is designed with the latest in LED technology and Texas Instruments' proven DLP chip technology. It truly lets you take the big screen experience with you on the road wherever you go. At ESC Boston, EETimes’ Allan Yogasingam will perform this Live Tear Down and discuss the technology decisions by designers that made the Pico Pocket Projector possible.
Audience Level: Introductory

Innovation and IP in Today’s Business Environment
Speaker: Steve Perlman (President and CEO, Reardon)
Date: Wednesday, September 23
Time: 1:00pm — 1:50pm
Location: ESC Theater
Track: Special Events
Key Takeaways:This talk will provide a brief overview of the actual process of invention in a 2009 business context, through conception, development, patent filing, funding, business development and product introduction.
Audience Level: Introductory

The Importance of UI and Power Management
Speaker: Jon Peddie (President, John Peddie Research)
Date: Wednesday, September 23
Time: 2:00pm – 2:50pm
Location: ESC Theater
Track: Graphics, Displays and Lighting
Key Takeaways:Attendees will learn how a UI can impact sales and power consumption, and that a UI isn’t about art work.
Audience Level: Intermediate

Compare and Evaluate Commercial Embedded Linux Operating Systems
Speaker: Avinash Harsh (Co Founder and CEO, Halosys Technologies Inc.)
Date: Wednesday, September 23
Time: 3:00pm – 3:50pm
Location: ESC Theater
Track: Commercial and Open Source Operating Systems
Key Takeaways:Showcase of commercial and non-commercial Embedded Linux OS available in the market, which includes a comparative analysis, detailed technical specifications, and application specific and market specific information gathered from the companies offering products and solutions based on Linux.
Audience Level: Intermediate

This Code Stinks!
Speaker: Michael Barr (CTO, Netrino)
Date: Wednesday, September 23
Time: 4:00pm – 4:45pm
Location: ESC Theater
Track: Special Events
Key Takeaways:Come learn what NOT to do when writing embedded software--by reading some of the worst firmware ever written. Spot the flaws in these real- world bad code snippets yourself, and you might even take home a free t-shirt. It's guaranteed to be fun!
Audience Level: Introductory