Keynote Addresses

Robert Brunner, CEO of Ammunition

Renowned Industrial Designer of such product lines as the Apple II, Macintosh, Newton, and PowerBook

Tuesday, September 22
9:30am – 10:30am
Ballroom B, 3rd Floor

ESC Boston Keynote

Come hear firsthand from Robert Brunner as he talks about his renowned work as an industrial Designer of such product lines as the Apple II, Macintosh, Newton, and PowerBook.

Robert Brunner’s career as an industrial designer is iconic in the high technology arena. The son of a pioneer of IBM disk drives, the San Jose native pursued a lifelong fascination for high tech products as a designer after graduating in industrial design from San Jose University in 1981. His work has spawned numerous brand-defining designs during the past two decades.

Robert’s work has been widely published in North America, Europe, Asia and Australia. His product designs have won 13 prestigious IDSA Awards from the Industrial Designers Society of America and Business Week, including 7 best of category awards, as well as numerous other prestigious industry awards throughout his career. Robert Brunner's work is also included in the permanent collection of the Museum of Modern Art (MoMA) in New York and the Museum of Modern Art San Francisco Permanent Design Collection.

T.J. Rodgers

Founder, President, Chief Executive Officer & Director
Cypress Semiconductor Corp.

Wednesday, September 23
9:30am - 10:30am
Ballroom B, 3rd Floor

T.J. Rodgers will explore a new embedded design paradigm, system-level programmability: the ability to use programmable resources to create, change and reuse designs quickly and efficiently in software. System-level programmability enables embedded designers to create feature-rich devices quickly and cost-effectively with a methodology flexible enough to accommodate last-minute design changes.

T.J. Rodgers is founder, president, CEO and a director of Cypress Semiconductor Corporation. He is a former chairman of the Semiconductor Industry Association and sits on the board of directors of high-tech companies including Agiga Tech (nvSRAMs), Bloom Energy (fuel cells), Cypress Envirosystems (energy-saving systems), and SunPower Corp. (advanced solar cells). Rodgers founded Cypress in 1982. He has helped to build it into an international supplier of high-performance, mixed-signal, proprietary and programmable solutions, including its flagship PSoC(R) programmable system-on-chip, which combines dynamic, configurable analog and digital blocks and an MCU on a single chip.
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