Sponsored Sessions

Take advantage of the variety of FREE SPONSORED SESSIONS presented by industry heavyweights. Open to ALL attendees, the sponsored sessions grant you in-depth hands-on solutions to specific design challenges. These aren’t product pitches or cleverly disguised marketing ploys; this is the “real stuff” that engineers want and need to get their jobs done.

Click on the session name next to the logo to get a description.

Please note: Registration is now open. You can select your FREE SPONSORED SESSIONS during the Registration Process once you have selected an event Registration Package online. On-site, sessions will be open to ALL attendees and pre-registration does not guarantee a space in the session.

Sponsored sessions schedule will be updated frequently, so check back for updates!

Tuesday, September 22

Tuesday, September 22
	Introduction to the Cortex-M0 - Who needs 8/16bit anymore? Speaker: Rob Cosaro, Systems Applications & Architecture Manager, NXP Semiconductors Time: 11:30am — 1:00pm Room: 203
	Easing Embedded Design with True System-on-Chip Programmability Speaker: Iain Galloway (Engineer, Future Electronics) Time: 11:30am — 1:00pm Room: 204
	Non-Volatile Memory Design Considerations in a Volatile Economy Speaker: Bill Stafford (Dir, Segment Marketing, Numonyx, Inc.) Time: 11:30am — 1:00pm Room: 209
	Introduction to the future of Windows Embedded CE Speaker: Dion Hutchings Time: 11:30am — 1:00pm Room: 201
	ESD Protection Solutions for USB Ports Speaker: Stefan Gueorguiev, Senior Applications Engineer Time: 11:30am — 1:00pm Room: 205
	Ethernet Solutions Speaker: Technical Training Engineer Times: 12:00pm – 1:00pm Room: Booth 201, Show Floor
	Beagle Board 101 Workshop Speakers: Gerald Coley (Systems Engineer, Texas Instruments) & Jason Kridner (Principal Architect, Texas Instruments) Times: 12:30pm – 2:30pm Room: 200
	USB Solutions Speaker: Technical Training Engineer Times: 1:00pm – 2:00pm Room: Booth 201, Show Floor
	Digital Designs in a Programmable System-on-Chip Speaker: Iain Galloway (Engineer, Future Electronics) Time: 1:15pm — 2:45pm Room: 204
	Architecture of the Cortex-M0 based LPC1100 - The industry's lowest power 32-bit solution Speaker: Rob Cosaro, Systems Applications & Architecture Manager, NXP Semiconductors Time: 1:15pm — 2:45pm Room: 203
	Deliver rich internet browsing experiences with Windows Embedded CE Speaker: Sean Kelleher (Microsoft) Time: 1:15pm — 2:45pm Room: 201
	You CAN do digital filtering with an MCU Speaker: Mitch Ferguson (Application Engineering Manager, Renesas Technology America, Inc.) Time: 11:30am — 1:00pm Room: 209
	Strategies for Maximizing Developer Productivity via Early Defect Detection Speaker: Gwyn Fisher (Chief Technology Officer, Klocwork) Time: 1:15pm — 2:45pm Room: 205
	nanoWatt XLP eXtreme Low Power Solutions Speaker: Technical Training Engineer Times: 2:00pm – 3:00pm Room: Booth 201, Show Floor
	Run Android on your Beagle Board Speaker: Bill Gatliff Times: 2:45pm – 4:00pm Room: 200
	Build an Embedded Web Server using the Stellaris LM3S8962 Evaluation Kit Speaker: Dan Nakoneczny (MTS, Texas Instruments) Time: 3:00pm — 4:30pm Room: 205
	Introducing Windows Embedded Standard code name “Quebec” Speaker: Sarah Ali (Microsoft) Time: 3:00pm — 4:30pm Room: 201
	Analog Designs in a Programmable System-on-Chip Speaker: Iain Galloway (Engineer, Future Electronics) Time: 3:00pm — 4:30pm Room: 204
	Core-Mark and Energy Benchmark - Solving the benchmark confusion Speaker: Rob Cosaro, Systems Applications & Architecture Manager, NXP Semiconductors Time: 3:00pm — 4:30pm Room: 203
	RF – ZigBee® and MiWi™ Solutions Speaker: Technical Training Engineer Times: 3:00pm – 4:00pm Room: Booth 201, Show Floor
	Innovations in 8-bit Microcontrollers Speaker: Technical Training Engineer Times: 4:00pm – 5:00pm Room: Booth 201, Show Floor
	Embedded Streaming Media with Gstreamer Speaker: Santiago Nunez (Texas Instruments) Times: 4:15pm – 5:30pm Room: 200
	Modeling in an Agile World Speaker: Dr. Bruce Powel Douglass (Chief Evangelist, IBM Rational Software) Times: 4:45pm — 6:15pm Room: 209
	Easing Embedded Design with True System-on-Chip Programmability Speaker: Iain Galloway (Engineer, Future Electronics) Time: 4:45pm — 6:15pm Room: 204
	New Developer Tools in Windows Embedded Standard code name “Quebec” Speaker: Randy Rockinson (Microsoft) Time: 4:45pm — 6:15pm Room: 201
	Using the Industry's lowest cost ARM MCU USB Solutions: An in-depth tutorial Speaker: Amit Bhojraj, Technical Marketing, NXP Semiconductors Time: 4:45pm — 6:15pm Room: 203
	Human Interface Solutions (Touch Sense and Graphics) Speaker: Technical Training Engineer Times: 5:00pm – 6:00pm Room: Booth 201, Show Floor
	Introduction to 2D/3D Graphics Development with OpenGL ES on the Beagle Board Speaker: Clay Montgomery, TI Times: 5:45pm – 7:00pm Room: 200
	Digital Power Solutions Speaker: Sr. Technical Training Engineer (Microchip Technology Inc.) Times: 6:00pm – 7:00pm Room: Booth 201, Show Floor

Wednesday, September 23

Wednesday, September 23
	Introduction to the Cortex-M0 - Who needs 8/16bit anymore? Speaker: Rob Cosaro, Systems Applications & Architecture Manager, NXP Semiconductors Time: 11:30am — 1:00pm Room: 203
	New and Easier Ways to Connect Your Windows Embedded CE Device to the Outside World Speaker: Michael Malueg (Microsoft) Time: 11:30am — 1:00pm Room: 201
	RTOS & Middleware: Get the most from your MCU Speaker: Nilesh Rajbharti (Renesas Technology America, Inc.) Time: 11:30am — 1:00pm Room: 209
	Non-Volatile Memory Design Considerations in a Volatile Economy Speaker: Bill Stafford (Dir, Segment Marketing, Numonyx, Inc.) Time: 11:30am — 1:00pm Room: 204
	RF – ZigBee® and MiWi™ Solutions Speaker: Technical Training Engineer Times: 12:00pm – 1:00pm Room: Booth 201, Show Floor
	Human Interface Solutions (Touch Sense and Graphics) Speaker: Technical Training Engineer Times: 1:00pm – 2:00pm Room: Booth 201, Show Floor
	Hands-on Training with the New TMS320VC5505 eZdsp USB Stick Development Tool Speakers: Peter Chung (C5000 DSP Applications Engineering Staff, Texas Instruments), Ming Wei (C5000 DSP Applications Engineering Staff, Texas Instruments) Times: 1:15pm – 2:45pm Room: 204
	Architecture of the Cortex-M0 based LPC1100 - The industry's lowest power 32-bit solution Speaker: Rob Cosaro, Systems Applications & Architecture Manager, NXP Semiconductors Time: 1:15pm — 2:45pm Room: 203
	New Servicing and Deployment Scenarios in Windows Embedded Standard code name “Quebec Speaker: Parag Garg (PROGRAM MANAGER, Microsoft) Time: 1:15pm — 2:45pm Room: 201
	Static Analysis Testing for High-Confidence Systems Speaker: Paul Anderson (VP of Engineering, GrammaTech) Time: 1:15pm — 2:45pm Room: 209
	nanoWatt XLP eXtreme Low Power Solutions Speaker: Technical Training Engineer Times: 2:00pm – 3:00pm Room: Booth 201, Show Floor
	Multicore development using model-based approach Speakers: Thomas Hall (Senior Applications Engineer, IBM), Graham Morphew (Product Line Manager, Wind River) Times: 3:00pm — 4:30pm Room: 209
	Medical Development Kit (MDK) based on TI’s New TMS320VC5505 DSP Speaker: Vishal Markandey (C5000 DSP Applications Manager, Texas Instruments) Times: 3:00pm – 4:30pm Room: 204
	USB Solutions Speaker: Technical Training Engineer Times: 3:00pm – 4:00pm Room: Booth 201, Show Floor
	Develop the user interface of the future for your Windows Embedded CE device Speaker: Jeff MacDuff (Microsoft) Time: 3:00pm — 4:30pm Room: 201
	Software debugging for the Cortex-Microcontroller Families Speaker: John Rayfield, Code Red Technologies Inc. Time: 3:00pm — 4:30pm Room: 203
	Enhance the graphical rendering of your Windows Embedded CE device using hardware accleration Speaker: Sean Kelleher (Microsoft) Time: 4:45pm — 6:15pm Room: 201